Dear CSOMA Community,
Welcome to your quick digest of upcoming events and professional development opportunities. We’ve got two updates for you this week:
This Tuesday: Social Media Success Elevate your practice's online presence with Emily Von Urff’s upcoming class, An Acupuncturist’s Guide to Social Media. (And be sure to check out Emily’s latest post!)
September Conference: Now CAB-Approved We’re officially approved by the California Acupuncture Board for our upcoming Oakland conference. Join us this September to connect with your peers and earn 10 CEUs. Register now and save (early bird ends Aug 20)
Have a great rest of your weekend, and we hope to see you Tuesday!
Coming up:
Aug 2: The 21st San Francisco Intl. Symposium on Chinese Medicine: TCM Brain vs AI Brain - save 30% with discount code CSOMA2026
Emily Von Urff: An Acupuncturist’s Guide to Social Media
When: Tuesday, July 14 | 7-9PM PST
Where: Online --> Register here
CEUs: 2 CAB(Category 2)
Registration: $32 for CSOMA Members, $80 for non-members, $0/FREE! No-credit option
👏 Thank you, Treasure of the East for sponsoring this webinar! 🎉
Meet the speaker: Emily Von Urff is the founder of Wellspring Media Collective and a writer with over a decade of experience in media. Merging her interests in storytelling and medicine, Emily helps acupuncturists and TCM brands increase their digital presences and create content based on their unique offerings. Through both her media work and studies, she is dedicated to using social media to elevate and rebrand the medicine for the digital age. Emily graduated from the Gallatin School of Individualized Study at New York University and is currently a 4th year master’s student and intern at Yo San University.
About the class: In this course, we will explore the current state of TCM online and how you can start creating a digital presence for yourself and your practice. We will compare emerging social media platforms and identify which align with your creative strengths – plus, we will address common blocks and problems that come with content creation as a medical professional. Come with your phones, ready to scroll, post, and have fun!
In this course, you will learn:
Why utilizing social media is a critical strategy and tool for your practice
About the current landscape of TCM online and the trajectory of our industry on platforms such as Instagram, TikTok, Substack, etc.
Which online platforms are best for your strengths & goals
Common mental blocks for content creation and solutions to overcome them
The dos & don’ts of making content as a medical professional
CSOMA Conference & Expo 2026 in Oakland – Sept 24 & 25
CSOMA 2026 Events
Community Bulletin
Turnkey Acupuncture Business with Proven Growth in OR/WA (ORM102)
Rare opportunity to acquire an established acupuncture and TCM practice operating across two locations in Oregon and Washington, offering immediate scale and regional presence. The practice consistently attracts an average of 22 new patients per month into professionally designed, fully built-out clinical spaces. Ideal transition for an owner-operator or practitioner looking to expand. Contact Ateah Wright at 503-781-9786 or [email protected]. Lic.#201238981 (ORM102). NDA Request: https://omni-pg.com/listing/orm102/
Sponsored
Sign up for an engaging virtual symposium featuring five distinguished professors. Each speaker will present on a unique topic, followed by a live Q&A session, offering their insights into the clinical applications of AI in TCM.
Sunday Aug 2, 12pm-8pm PST (3pm-11pm EST)
Practitioners may earn 8 California CEUs/6.5 NCBHAM PDAs/Florida CEUs (pending approval & live attendance)
Bilingual lectures will be offered, supporting both English and Chinese participation
Use promo code CSOMA2026 at checkout for 30% off. Students may register free of charge.
Thank you for reading,
CSOMA
CSOMA Partners
CSOMA is grateful to the partners who support our work and the broader acupuncture community. Their partnership helps sustain our advocacy and education efforts. Please support them!
