Dear CSOMA Community,
After an active legislative season this past spring, we’re looking forward to an enriching summer of learning. Have a look at our upcoming calendar, and we hope to see you both online and in person.
Coming up:
Aug 2: The 21st San Francisco Intl. Symposium on Chinese Medicine: TCM Brain vs AI Brain - use discount code CSOMA2026, plus Call for Papers
Emily Von Urff: An Acupuncturist’s Guide to Social Media
When: Tuesday, July 14 | 7-9PM PST
Where: Online --> Register here
CEUs: 2 CAB(Category 2)
Registration: $32 for CSOMA Members, $80 for non-members, $0/FREE! No-credit option
👏 Thank you, Treasure of the East for sponsoring this webinar! 🎉
Meet the speaker: Emily Von Urff is the founder of Wellspring Media Collective and a writer with over a decade of experience in media. Merging her interests in storytelling and medicine, Emily helps acupuncturists and TCM brands increase their digital presences and create content based on their unique offerings. Through both her media work and studies, she is dedicated to using social media to elevate and rebrand the medicine for the digital age. Emily graduated from the Gallatin School of Individualized Study at New York University and is currently a 4th year master’s student and intern at Yo San University.
About the class: In this course, we will explore the current state of TCM online and how you can start creating a digital presence for yourself and your practice. We will compare emerging social media platforms and identify which align with your creative strengths – plus, we will address common blocks and problems that come with content creation as a medical professional. Come with your phones, ready to scroll, post, and have fun!
In this course, you will learn:
Why utilizing social media is a critical strategy and tool for your practice
About the current landscape of TCM online and the trajectory of our industry on platforms such as Instagram, TikTok, Substack, etc.
Which online platforms are best for your strengths & goals
Common mental blocks for content creation and solutions to overcome them
The dos & don’ts of making content as a medical professional
CSOMA Conference & Expo 2026 in Oakland – Sept 24 & 25
CSOMA 2026 Events
Community Bulletin
Sign up for an engaging virtual symposium featuring five distinguished professors. Each speaker will present on a unique topic, followed by a live Q&A session, offering their insights into the clinical applications of AI in TCM.
Sunday Aug 2, 12pm-8pm PST (3pm-11pm EST)
Practitioners may earn 8 California CEUs/6.5 NCBHAM PDAs/Florida CEUs (pending approval & live attendance)
Bilingual lectures will be offered, supporting both English and Chinese participation
Use promo code CSOMA2026 at checkout for 30% off. Students may register free of charge.
Call for Papers – 21st San Francisco International Conference
Theme: TCM Brain × AI Brain: Focus on Clinical Application
This conference aims to advance the integration of TCM clinical practice with AI technology, building a practical and international academic platform for global knowledge exchange. We warmly invite clinicians, researchers, and AI practitioners worldwide to contribute and advance the modernization of Traditional Chinese Medicine.
Deadline: June 30, 2026
Review: Mid June to Early July, 2026
Acceptance: Early July, 2026
Conference: August 02, 2026（Zoom)
Please submit to: [email protected]
Thank you for reading,
CSOMA
CSOMA Partners
CSOMA is grateful to the partners who support our work and the broader acupuncture community. Their partnership helps sustain our advocacy and education efforts. Please support them!
